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Impact & Storytellers

Impact-driven storytelling isn’t just a trend anymore; it’s becoming one of the biggest forces in entertainment. Across television, streaming and film, the projects breaking...

Companies

A powerful idea is gaining traction; the minutes immediately after a film ends may be the most psychologically valuable window in the entire storytelling...

Perspectives in Cinema

Isn’t the honesty of things where they resist, where only the wind can bend them back… — from “The Age of Reason” by Jorie...

Impact & Storytellers

In this case, it felt like common sense. By “case,” I mean actual litigation as our work ultimately would be one of too few...

Gillette Ad Statistics Youtube Deletions Gillette Ad Statistics Youtube Deletions

Impact & Storytellers

The new Gillette Ad. It’s Pepsi #2. It’s poorly executed, laden with half-hearted strategy, an elephant in the China shop of gender relations. Numerically...

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